Busy, busy, busy. As each day goes by, my to- do list gets bigger and bigger. When there are demands from school, friends, family, and your company, it’s hard to find time for yourself. I am struggling to keep up with it all, to balance what I have to do with what I want to do. Rider Knits is my passion, but there are so many responsibilities that, unfortunately, come before it for the time being.
Confession…I am a business student. I have a lot of responsibility to keep up with the workload and contribute to class discussion for my classmates, professors and myself. Everyday I look at real business problems and evaluate the issues to form my own decisions. I’m learning so much about the business world, but where do I apply it?
Rider Knits' future development is being put on the backburner and I feel it is time to change that. Don’t worry, orders are still going through on time, however, all the exciting future ideas I have planned are still sitting on post-it notes. My goal is to use my business education to grow my knowledge to better run my company to its full potential. I am publicizing this in the hope for you, my valued customers and friends, to keep me accountable. I see a bright future for RK and I want nothing more than to give it my all. Unfortunately, I am still learning how to balance such an enormous workload along with my company.
My goals and objectives for this year:
1. To continue to develop the RK brand as a premium knitwear company.
2. Raise brand awareness across Canada through positive marketing efforts at each major University across Canada (Campus Reps) – to launch January 2011.
3. Continue to experience sales growth in the retail industry
4. Launch 2011 collection November 20, 2010.
It is my dream and ambition to pursue Rider Knits full-time so that I can do what I love and provide my customers with a unique product that stands behind a company that represents passion, creativity, and strong values. My commitment to this company goes well beyond the short-term, it is my dream to turn this company into a full-time career that I can be proud of and enjoy.
I am looking forward to seeing what the future holds for Rider Knits. Look out for the new collection launch at the end of November to see a glimpse of the new direction we are taking in the premium market. Please feel free to email me at riderknits@hotmail.com, I would be happy to hear from you!
Peace, love, & sunshine
KC
